Leveraging Knowledge and Education
Posted on Friday, May 1st, 2009 at 4:49 amIn the last post I talk about the importance of leveraging your time. The 2nd lever of success is knowledge and education.
Knowledge and Education Leverage
Learning something new by trial and error could take a long time. If you can find other ways to learn specific things, such as online courses, you’ll progress much more quickly. If you select a good course, you’ll have a solid foundation to your knowledge, and one that doesn’t have high-risk gaps. It is important to gain a certain level of knowledge rather than simply ”trying something” to avoid having to start all over.
After mastering a skill, remember that teaching sells. If you can teach some one how to do something, you have created a product that will sell. People are always willing to learn, so think of ways that you can teach other people. Maybe you can write an ebook based on knowledge that you already have. This is leverage…you are using knowledge that you’ve acquired and selling it. Even if you are not selling a physical product, you are selling someone on you, and in turn, you are branding yourself and creating a fan base.
In order to be successful in leveraging knowledge and education you need to know: what you need to learn and to what level you need to learn it. Having the knowledge is not enough, you need to know how to directly apply it to your career goals. Your knowledge can only be used as leverage when it is used to do something useful.
As a new online marketer, I have made a decision to learn more about online marketing through an online school, called the Renegade University. This online class is one of a kind because it teaches cutting-edge 21st century marketing techniques. But most importantly, it provides step-by-step instructions to force productivity. This type of knowledge helps me to leverage what I am learning and my time because as I am learning, I am producing. For example, the trainers will do a video that shows you how to build a blog click-by-click and encourage you to build your own as you are watching the tutorial. I am leveraging my knowledge, because not only am I learning, but I am producing simultaneously!
As I have began my online career, I realized that there is an abundance of information that claims to “show” you how to do certain things. Please choose wisely when deciding which courses and literature to spend your time and money on. Of course subscribing to newsletters, reading e-books, and staying current on the latest news is extremely important. Just keep your goals in mind when seeking new information so that you can stay on task. I have spent money on many tutorials, some that proved to be helpful in adding to my knowledge bank and others that sent me off track of what I was trying to accomplish.
Here are some ways that you can leverage your education:
take online courses so that you can learn at your leisure
subscribe to newsletters in your field so that you can learn important nuggets on a consistent basis and therefore won’t have to spend a huge amount of time “catching up”
turn your knowledge into something that you can profit from by selling what you’ve learned for monetary gain or in order to build meaningful relationships
You can hire people to leverage of their knowledge and education as well as their resources, but this only works if you choose the right people. For example, you might choose to use someone to do something that you don’t want to learn how to do. This is only beneficial if you are using selective people who know what they are doing.
The following are some ways that I am leveraging my education:
Attending Renegade University which provides click-by-click video tutorials on how to do everything you need to know about online marketing and provide various monetization opportunities
Being a part of a super affiliate program that not only provides video tutorials, but gives away private label rights (plr) materials that I can sell for a profit
Subscribing to blogs and newsletters that provide information that will help me be successful in online marketing
Participating in forums with the purpose of learning and promoting myself
What ways are you leveraging your knowledge and education? Please share.
ttyl, Na’sia
My motto: Learn, teach, inspire and you shall receive all that your heart desires









